Certis Australia, an integrated cybersecurity company, presented an ambitious vision for the future with the introduction of its first Australian marketing campaign. The drawback? Generative AI was its intellectual collaborator.
The “WIRED” campaign shifts Certis from being a standard supplier to a company that currently provides a comprehensive range of operational technology, acknowledging the growing demand for Australian businesses to employ technologically driven operating systems.
According to Tom Mander, Certis Australia’s director of marketing, sales, and relations, “WIRED” signifies our goal of establishing a reputation as a renowned integrated solutions supplier in the operational domain.
As a rapidly developing business, this marketing effort highlights our knowledge and experience in providing creative, economical, and customer-focused technology-led operational systems. “WIRED” expresses the story and goals of our present-day and potential ambitions.
Certis highlighted the way novel innovations might be creatively utilized to boost corporations and their abilities through artificial intelligence.
The promotion’s innovative procedure, where artificial intelligence was used at the point of inspiration and co-generated the ultimate creative elements, expressed and expanded this collaboration, according to Mander, as Certis maintains to provide sector-leading unified technology solutions, introducing traditional operational facilities to a highly advanced artificial intelligence, based on data domain.
To obtain the intended visual results, the company required proceeding through numerous phases of optimising the creative, making sure the proper human instructions were delivered to generative artificial intelligence. The team claimed it needed to figure out ways to collaborate with artificial intelligence to ensure that the graphics were appropriate and captivating for regional audiences.
One of the most important lessons our marketing team took away from the situation was still that, in order to work effectively with artificial intelligence, just as other departments within the company are becoming more proficient in new technologies, so too must we as advertising professionals develop the necessary skills and knowledge to create more effective advertising materials, including messaging, duplicate, and visuals, according to Mander.
As we move forward in the market, we’re excited to see the outcomes and hear what people have to say about “WIRED.”
