Competition Heats Up as AMD Releases Latest AI Chipsets for PCs

American chip design company Advanced Micro Devices revealed new processors on Tuesday to overtake competitors like Nvidia and Intel in the competition for artificial intelligence-enabled PCs.

Artificial intelligence PCs are desktop computers with processors built to carry out artificial intelligence functions like summarizing and translating languages in real-time.

AMD said that the Ryzen Pro 8040 series laptop and Ryzen Pro 8000 series desktop processors are the most powerful CPUs yet for business PCs, thanks to their construction using cutting-edge 4-nanometer technology.

According to a press statement from AMD on Tuesday, these CPUs are anticipated to run PC models from companies like HP and Lenovo starting in the second quarter of 2024.

The Nvidia and Intel CPUs made especially for Intelligence PCs will be up versus these new AMD chips.

AMD does not manufacture its chips, which is similar to Nvidia. Rather, it contracts with semiconductor manufacturing facilities, primarily Taiwan Semiconductor Manufacturing Company, the biggest chipmaker in the globe, to manufacture its chips.

Presently, TSMC manufactures 3-nanometer chips; in 2025, it intends to start producing 2-nanometer chips in large quantities. Generally speaking, processors with reduced tiny sizes are more potent and effective.

The next-generation desktop Ryzen 8000G series CPUs, which AMD revealed in January, can offer “immense energy and dominating efficiency for intense applications involving gaming as well as content production.” The 4-nanometer technology is the foundation of the 8000G series.

Intel and AMD described Intelligence PCs as bringing an age of innovation in the computer industry. The introduction of ChatGPT in November 2022 corresponded with a machine learning wave last year.

In February, the head of AMD, Victor Peng, stated to CNBC that consumer demand for AI personal computers will keep growing and that acceptance will pick up speed in the second half of 2024.

At a launch ceremony in New York in 2023, Intel chief executive officer Pat Gelsinger stated, “We expect that the artificial intelligence PC will become the highlight of the event for the future year.”

Leading chip companies are competing to release chips with more power and efficiency for applications involving artificial intelligence.

Acer, Dell, and Lenovo PCs can run generative artificial intelligence applications thanks to Nvidia’s new GPUs in early January.

In December, Intel introduced Core Ultra CPUsment artificial intelligence (AI) features on PCs; Intel i0 of the initial AI PCs in the entire globe, from manufacturers such as Acer, ASUS, Dell, HP, and Lenovo, will have the CPUs integrated, according to the company.

According to U.S. research firm Gartner, by 2024, deliveries of artificial intelligence PCs would account for 22% of total PC shipments. By year’s end, the research group anticipates shipping 54.5 million AI PCs.

 Ranjit Atwal, a senior research expert at Gartner, said that technology suppliers must deal with the fast deployment of on-device GenAI technologies and Intelligence processors.

According to Atwal, this may cause problems for merchants since they would need help to stand apart from rivals and boost sales.