Reportedly, Google is contemplating the implementation of artificial intelligence (AI) to optimize and expedite its advertising sales operations, which could result in the elimination of positions. In light of the increasing impact of artificial intelligence, the organization is investigating potential implementations of generative AI functionalities, with a specific emphasis on its customer sales division, which manages partnerships with prominent advertisers.
According to sources with knowledge of the plans, Google intends to implement staff consolidation measures, which could potentially result in workforce reductions, as its extensive customer sales division undergoes task automation through AI tools. Introduced in May, the organization’s recent transition to AI-powered advertisements emphasizes a “natural-language conversational experience within Google Ads” to streamline campaign development. A generative AI enhancement has been applied to one tool, Performance Max (PMax), enabling it to generate custom ad assets with a single click.
By utilizing the generative AI functionalities of Google’s tools, websites are systematically examined, and pertinent keywords, headlines, descriptions, images, and other assets are generated, thereby diminishing the necessity for manual intervention. Anticipated benefits of this transition towards automation include improved ad creation across multiple Google Ads channels, including YouTube, Search, Discover, Gmail, Maps, and banner ads on third-party websites.
Utilizing AI in ad creation, according to the report, not only increases efficacy through the rapid modification of advertisements in response to click-through rates but also reduces expenses. The minimal employee involvement required by AI tools generates high-profit margins for advertising revenue.
Particularly well-received by advertisers, Google’s Performance Max eliminates the requirement for specialized personnel to sell advertisements for particular Google services. Reassignment rather than termination of affected personnel within Google’s 30,000-person advertising division is a possible consequence of this reorganization.
Although the precise nature and magnitude of the prospective reorganization of Google Ads have not been formally disclosed, certain personnel foresee impending modifications within the following month. To maximize ad sales, Google’s investigation into artificial intelligence demonstrates the continuous technological advancements in the advertising sector, which are characterized by an emphasis on profitability, efficiency, and novel approaches.
