In a groundbreaking announcement, Google has launched Imagen 2, an enhanced version of its picture-making technology designed to empower users to transform words into compelling images. This advanced tool is now available exclusively for special customers utilizing Vertex AI within the Google Cloud ecosystem.
Imagen 2 introduces remarkable features aimed at elevating the image creation experience through text input. Leveraging advanced technology from Google DeepMind, this upgraded version significantly improves image quality and functionality compared to its predecessor.
Google explained the significance of this release in a blog post, stating, “Today, we’re sharing a significant upgrade to Google Cloud’s image-generation capabilities with Imagen 2, our most advanced text-to-image technology, which is now generally available for Vertex AI customers on the allowlist (i.e., approved for access). Imagen 2 on Vertex AI allows our customers to customize and deploy Imagen 2 with intuitive tooling, fully-managed infrastructure, and built-in privacy and safety features.”
Key features of Imagen 2 include the ability to create clear and high-quality images from text prompts, accurate rendering of words in various languages on images, the capability to design logos for companies and products, answer questions about image content, and generate detailed captions. Imagen 2 supports multiple languages, including Chinese, Hindi, Japanese, Korean, Portuguese, English, and Spanish, with plans to expand language support further.
Emphasizing safety and privacy, Imagen 2 incorporates special features to ensure compliance with Google’s responsible and safe image creation guidelines. Google has also committed to providing additional support for customers facing legal issues related to copyright or ownership concerns arising from images created using Imagen 2.
Leading companies such as Snap (Snapchat’s parent company), Shutterstock, and Canva have already embraced Imagen 2 to enhance their creative processes. Snap utilizes the technology to assist users in creating shareable scenes, Shutterstock transforms text into images for storytelling, and Canva enables users to craft stunning visuals.
Google extends an invitation to those interested in trying Imagen 2 to explore more information on Google Cloud’s website or seek assistance from Google Cloud representatives. This cutting-edge technology is poised to simplify the process of turning ideas into visually striking images for users across diverse industries.
