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Tim Cook Announces Apple’s AI Plan

Tim Cook, the president and CEO of Apple, stated at the corporation’s yearly shareholder meeting on Wednesday that the company will reveal more information about its intentions to use generative artificial intelligence later in the year.

According to Cook, the iPhone manufacturer believes that generative AI has tremendous breakthrough potential, and that’s why it’s currently making significant investments in this field. In terms of efficiency, problem-solving, and other areas, that will open up revolutionary user possibilities.

Compared to competitors like Microsoft and Alphabet’s Google, Apple has been falling behind in integrating generative AI into its products that produce responses to written instructions that resemble human responses.

Cook stated on Wednesday that although AI is already present in Apple products’ backends, more information about overt AI features will be released later in the year. As previously reported by Bloomberg, Apple intends to leverage AI to enhance the user experience when searching among data saved on Apple devices.

Any Mac running on Apple’s silicon is a compelling artificial intelligence device. According to Cook, there are better computers for AI.

Tim Cook says Apple will reveal its AI plans soon, there is no better computer for AI than Mac - India Today

On Wednesday, the company’s shareholders rejected a resolution requesting that Apple reveal more details about its use of artificial intelligence for its operations and its moral standards for the technology.

The largest American labor union federation, the AFL-CIO, put forth the idea, which led but received 37.5% of the vote. The retirement savings trust has also suggested AI initiatives at other tech companies.

According to a statement from Brandon Rees, assistant director for organizations and capital markets at the AFL-CIO, Apple needs to catch up to other top tech companies in terms of transparency concerning the application of artificial intelligence. Apple should improve its disclosure of this crucial matter to shareholders and other parties.

At Walt Disney’s yearly meeting in April, an identical proposal will be discussed.

The AFL-CIO requested a report from Apple on its implementation of AI in business operations and any ethical standards the company has implemented for this use of technology.

The AFL-CIO stated in its support statement included in Apple’s proxy materials that AI systems should only be educated on copyrighted works or professional performers’ voices, likenesses, and abilities if they provide transparency, permission, and payment to the rights owners.

Apple disagreed with the proposal, claiming that disclosures would reveal its strategy as it faces competitors in the quickly developing field of artificial intelligence.


Editorial Staff
Editorial Staff
Editorial Staff at AI Surge is a dedicated team of experts led by Paul Robins, boasting a combined experience of over 7 years in Computer Science, AI, emerging technologies, and online publishing. Our commitment is to bring you authoritative insights into the forefront of artificial intelligence.


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