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HomeAI News & UpdatesGoogle, Intel, and Arm Target Nvidia's AI Chip Dominance 

Google, Intel, and Arm Target Nvidia’s AI Chip Dominance 

The UXL Foundation initiative seeks to remove the exclusive software constraints that prevent developers from utilizing Nvidia’s artificial intelligence technology. Giant technology firms are trying to get rid of the software benefits that have allowed Nvidia to rule the market for artificial intelligence. An association made up of Intel, Google, Arm, Qualcomm, Samsung, and other technological giants is reportedly working on an open-source software package that will allow artificial intelligence programmers to write code that runs on any platform and any processor, freeing them from the constraints of Nvidia’s exclusive technology, as reported by Reuters. 

In order to break NVIDIA's dominance in the AI field, an industry group including Intel, Google, Fujitsu, Arm, etc. is building an AI development environment to compete with CUDA - GIGAZINE

The organization known as The Unified Acceleration Foundation (UXL) informed Reuters that technical specifics for the project should reach a “mature” condition around the second half of the following year, although the exact release date was not provided. Currently, the project incorporates the OneAPI open standard, which Intel created to remove restrictions on developers utilizing certain designs, like Nvidia’s CUDA platform, including source code, programming languages, and additional resources. 

Last month, Nvidia earned the sole chipmaker position to reach an estimated $2 trillion market value. The company grew quickly after concentrating on creating hardware, such as its H100 and future H200 GPUs, to power artificial intelligence models. Even if those Nvidia processors are better than anything else on the market right now, developers are obligated to use Nvidia’s CUDA architecture, which has led to a shortage as competitors keep creating their chips. Nvidia Chairman Jensen Huang stated that more than four million programmers were making use of the Cuda computing architecture at the company’s 2023 Computex presentation.  

 Although UXL claims that the project’s primary goal will be to expand possibilities for artificial intelligence and powerful computing programs, the team also intends to support Nvidia’s hardware and software in the future. To make sure the approach can be implemented on any chip or platform, UXL is enlisting the support of other chipmakers and cloud computing giants like Microsoft and Amazon. It was reported last year that AMD and Microsoft were working together on designing competing artificial intelligence technology that may challenge Nvidia’s virtual dominance on the market. Particularly, Microsoft is not a part of the UXL group. 




Editorial Staff
Editorial Staff
Editorial Staff at AI Surge is a dedicated team of experts led by Paul Robins, boasting a combined experience of over 7 years in Computer Science, AI, emerging technologies, and online publishing. Our commitment is to bring you authoritative insights into the forefront of artificial intelligence.


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